The podcast
Built to Scale
Five episodes, five to six minutes each. One idea from the book, per episode — growth vs. scale, the Menu of Services, the AI ratio collapse, the five-phase framework, and how to build a team that owns moving a service up the ladder.
Episode 1 · 5:40 · Part 1 — Understanding Scale
Growth Is Not Scale
The single most expensive strategic error of this decade is mistaking one for the other.
Episode 2 · 5:55 · Part 2 — The Scale Model
The Menu of Services: An API for Your Operations
Why most AI-in-ops initiatives fail before they start — and the one artifact that fixes it.
Episode 3 · 5:20 · Part 1 — Understanding Scale
The Ratio Collapse: What 500-to-1 Means for You
The number that explains why every pre-2023 scaling playbook needs rewriting — not throwing out.
Episode 4 · 6:05 · Part 3 — The Scale Lifecycle
Five Phases: Incubate to Embed
Every service your team runs is somewhere on this ladder — most leaders have just never mapped it.
Episode 5 · 5:30 · Part 4 — Building a Strategic Scale Team
Building a Strategic Scale Team
Someone has to own moving a service up the ladder. Usually, right now, nobody does.